The Challenge

The goal was to launch a long-term partnership between FARE and 15 and the Mahomies Foundation that could drive measurable community impact.

The initiative needed to educate families about food allergies, build trust through authentic storytelling, support community programming, and sustain engagement well beyond a single announcement while balancing national visibility with the voices of the families served.

Strategic Insight

The strategy centered on Patrick and Brittany Mahomes' authentic connection to food allergy, using their story to reach audiences beyond FARE's existing community. Communications were designed to move people from awareness to action by pairing personal storytelling with educational content, community events, digital resources, and ongoing engagement opportunities. This approach transformed a celebrity partnership into a long-term platform for advocacy, education, and community impact.